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I’m not good at the crisp, clear finish
Your finish is vital as an opportunity to ram your point home
 

Make it shorter than the main body. Cut away all the ifs, buts and maybes,
and all the supporting details. If you sent a telegram, what would it say?

Make your message memorable.Your finish is vital as an opportunity to ram your point home

 

The 3-part list

Liberté, Égalité, Fraternité
The Good, the Bad and the Ugly
   

Contrast

Many are called; few are chosen
Kind to your hands, deadly to germs!
   

Alliteration

Form follows function
A short, sharp shock
 
Rhythm & rhyme 00 'Hark! Hark! The dogs do bark!'

 

Say a creative goodbye. Feed them a memory, a feeling, a plan:

"So as you travel home, consider this challenge, and be glad we have a
response. Diary a time next week to pass the word to your team…"

Click around the other advice sections for more tabloid tips, or

go to Books or contact us for a fuller treatment.

   
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