It’s hard to make my meaning clear

In normal conversation there is a high level of redundancy; many of the words we
say are not strictly necessary to our meaning.

We also make a lot of approximations and ask our conversation partner for help:
"It was sort of…like…you know what I mean?…".

Redundant mumblings make a poor impression in a presentation, so
Get your meaning clear for yourself. Write down each key point in a few
words, or represent it in a simple diagram. (If you cannot do this, your idea itself
must be fuzzy, and maybe not ready for presentation!)
Express the idea in simple language. "The project is at the feasibility stage"
means "We're still thinking about it"; "There's no identified market for the
premium version" means "Nobody wants to pay all that money"
Impose a clear structure. Make sure there is a beginning, a middle and an end.
Do not jump around between levels and categories of information. Tell your
audience when you are changing direction.
Offer a concrete and familiar example. Tell a true story about a real person
your listeners know. Make an analogy with a situation your listeners know.
Illustrate your proposal with a picture from the world your listeners know.
Repeat your key idea. "Let me summarise…"; "It all boils down to this…"; "So
very briefly…"
Click around the other advice sections for more tabloid tips, or
go to Books or contact us for a fuller treatment.

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